---
title: The CPG Guys on Upgrading from Link-offs to DTC Lite - Podcast
description: Shoppable’s Director of Sales & Partnerships joined The CPG Guys, Peter V.S. Bond & Sri Rajagopalan in the first of a three-part series. In this episode, we talk about what brands should consider as they look at upgrading from a simple link-off solution to a powerful direct-to-consumer platform. We explore different “buy now” technologies and Read more
---

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# [The CPG Guys on Upgrading from Link-offs to DTC Lite - Podcast](https://about.shoppable.com/blog/2021/03/29/new-podcast-episode-the-cpg-guys-on-upgrading-from-link-offs-to-launching-dtc)

 Written by [Shoppable Admin](https://about.shoppable.com/blog/author/shoppable-admin) | Mar 29, 2021 5:21:00 AM

Shoppable’s Director of Sales & Partnerships joined The CPG Guys, Peter V.S. Bond & Sri Rajagopalan in the first of a three-part series.

 

In this episode, we talk about what brands should consider as they look at upgrading from a simple link-off solution to a powerful direct-to-consumer platform. We explore different “buy now” technologies and the various differences and advantages CPG’s should know about in order to simplify the upgrading process. You’ll also hear how Shoppable powers a unique direct-to-consumer business model for CPG brands.

Listen to the episode on your favorite podcast platform or listen online here: [https://www.buzzsprout.com/1146830/8079987](https://www.buzzsprout.com/1146830/8079987)

[View full post](https://about.shoppable.com/blog/2021/03/29/new-podcast-episode-the-cpg-guys-on-upgrading-from-link-offs-to-launching-dtc)

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