Shopping in ChatGPT feels a little different from shopping online the way we've done it for years.
Instead of searching one retailer at a time, opening a dozen tabs, and trying to figure out which products actually fit what you're looking for, you can simply tell ChatGPT what you need.
With Shoppable's ChatGPT plugin, you can discover products from brands and retailers, build a cart, and check out through Shoppable.
And the really interesting part? You don't have to start from scratch every time you shop.
Install Shoppable in ChatGPT → and then follow along below for examples or jump to the step-by-step instructions on "How to Install ChatGPT".
Once you've installed Shoppable, start a conversation and type @Shoppable to start shopping.
What I Asked ChatGPT and the Smart Shopping Experience
I was shopping for outdoor planters recently, so I asked ChatGPT for some recommendations.
I didn't give it a long list of requirements. I just asked for planters.
But ChatGPT already knew something important about me from previous conversations: my home is midcentury modern.
So instead of simply showing me a bunch of planters, it helped me think through which ones would actually work with my house. It recommended black planters over a terracotta option because the black would better fit my home's style.
I hadn't even asked it to think about my design style. Normally when shopping, I would have to think about that and page through results to get there myself. Here, ChatGPT and Shoppable did it for me and without even asking.
That's when shopping started to feel less like searching and more like getting customized personal shopping advice from someone who knows you.
And then Shoppable takes that recommendation one step further: it helps turn the products you're interested in into an actual purchase.
How Does Shopping with Shoppable Work?
It's pretty simple.
You tell ChatGPT what you're looking for in your own words.
You can be specific in your prompt:
Find me a modern black planter under $100.
Or vague:
I need new planters.
You can also give ChatGPT more context:
I'm having friends over next weekend and want to make my living room look nicer. What should I buy?

ChatGPT can use the context of your conversation to help narrow down what makes sense for you and recommend other products that you may need based on what you're looking for. Shoppable then brings products into the experience from its catalog of brands and retailers.
Instead of searching one store at a time, you can explore products from multiple retailers in one conversation.
And when you're ready to buy, Shoppable can bring those products together into one cart and give you a single checkout link to place your order.
That's the part that makes this different from regular online shopping.
Normally, if you buy a pair of shoes from one retailer, a dress from another, and a bag from a third, you're dealing with three separate carts and three separate checkouts.
With Shoppable's Universal Checkout, products from different retailers can be purchased together through one checkout.
No bouncing between websites. No repeating the same information at every store.
ChatGPT helps you figure out what you want. Shoppable helps you buy it.
What Makes This Different From Searching Google or a Retailer's Website?
Think about how you normally shop online.
You might search for:
“black outdoor planters”
Then you click through results.
You compare prices.
You open retailer websites.
You try to find your style.
You realize one is too expensive.
You go back.
You open another tab.
And eventually you have 17 tabs open and no idea which planter you actually liked best and which are the right size for your space.
We've all been there.
With conversational shopping, you can start with the outcome you want instead.
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I need two planters for either side of my front door. My house is midcentury modern. They need to be black, about 24 inches tall, and I'd like to spend less than $150 each.
That's a completely different way to shop.
You're not translating what you want into search terms and filters.
You're just telling the AI what you want.
And You Don't Have to Know Exactly What You Want
This is one of the biggest differences.
You can start with a vague idea and figure it out as you go.
Say you need a birthday gift for your sister.
You might start with:
I need a gift for my sister.
Then add context:
She loves cooking.
She already has a nice knife set.
I'd like to spend around $75.
She just moved into a new house.
Instead of starting a brand-new search every time you think of another detail, you can keep the conversation going.
The result is shopping that feels much more like talking to someone who is helping you make a decision.
What Can You Shop For? Try These Shopping Prompts
Pretty much anything you'd normally search for online.
Try asking Shoppable to help you:
- Find a birthday gift for an 8-year-old under $50
- Put together an outfit for a wedding
- Find everything you need for a backyard party
- Compare products and prices across retailers
- Find a replacement for something you already own
- Decorate a room in a specific style
- Find beauty products for a specific routine
- Find school supplies for your kids
- Restock household essentials optimized for price
- Put together a gift from multiple brands within a set budget
And you don't have to know exactly what you want before you start.
That's the point.
How to Install Shoppable in ChatGPT
Ready to try AI shopping for yourself? Here's how to get started.
1. Open ChatGPT
Open ChatGPT on your phone or desktop.
2. Open the Plugin Directory
Open the Plugin Directory on the left side and search for Shoppable.
3. Select & Connect Shoppable
Choose Shoppable from the results and select the option to install or connect it.
4. Start a New Conversation
Once Shoppable is installed, start a new conversation.
5. Type @Shoppable
Type @Shoppable in your message to tell ChatGPT you want to shop with Shoppable.
6. Tell Shoppable What You're Looking For
You can be as specific or as vague as you want.
Try:
@Shoppable I need a birthday gift for my 8-year-old nephew under $50. He loves science and building things.
Or:
@Shoppable I need new placemats and napkins for hosting the holidays at my house.
7. Choose Your Products and Build Your Cart
Review the products Shoppable finds, choose what you want, and add them to your Shoppable cart. Shoppable's cart will be directly in the ChatGPT conversation. If you want to add more to your cart. Stay in the conversation and ask for what you want. Then add that to the same cart. Shoppable supports a unifed cart, even if the products are from different retailers or shops.
8. Check Out
When you're ready to buy, Shoppable provides a checkout link where you can complete your purchase.
The Shoppable plugin is currently available to ChatGPT users in the United States. Millions of products are available, and more brands and retailers are added every month.
Ready to Shop?
You've read about it. Now try it.
Install Shoppable in ChatGPT and Start Shopping →Once you've installed it, start a new conversation and type @Shoppable.
Sample prompts to try:
@Shoppable I need a birthday gift for my 8-year-old nephew under $50. He loves science and building things.
@Shoppable Help me find the best options and prices for household essentials. I need to restock toilet paper, all purpose cleaner, and sponges.
You don't need the perfect search terms. You don't need to know exactly which store to visit. Just tell Shoppable what you're looking for.
Install Shoppable and Start Shopping →
Because the future of shopping may not be about getting better at searching.
It may be about simply asking for what you want. Shop smarter with Shoppable.
Frequently Asked Questions
Can you actually buy things inside ChatGPT now?
Yes. With Shoppable's plugin, you can discover products, build and edit your Shoppable cart, and shop across multiple brands and retailers directly within ChatGPT. When you're ready to buy, Shoppable generates a single checkout button. Clicking it takes you to a Shoppable-powered checkout page to complete your purchase.
How do I install the Shoppable plugin in ChatGPT?
Open the ChatGPT Plugin Directory and search for Shoppable. Select Shoppable to install it, then start a new conversation and select Shoppable or type @Shoppable to start shopping.
Do I need a separate account for every retailer?
No. Shoppable's Universal Checkout lets you combine products from multiple retailers into a single cart and checkout, so you don't have to shop and check out separately on each retailer's website.
Does it cost extra to shop through Shoppable?
No. Shoppable does not add a markup to the products you purchase. You pay the price shown for the product, subject to the retailer's applicable shipping, taxes, and other charges.
Why does checkout happen through Shoppable instead of directly in ChatGPT?
Shopping across multiple retailers requires specialized commerce capabilities, including cart management, checkout, payment processing, and order routing. Shoppable handles those commerce functions while ChatGPT focuses on helping you find and choose what you want to buy.
What can I shop for with Shoppable?
You can use Shoppable to shop for many of the things you would normally buy online, including clothing, beauty products, home and garden items, gifts, electronics, school supplies, household essentials, and more. You can also ask Shoppable to help you shop across multiple retailers at once.
What if I don't know exactly what I want to buy?
That's one of the advantages of conversational shopping. You can start with a general idea, such as "I need a birthday gift for my sister," and give ChatGPT more information as you go. Shoppable can then help you find products that fit the conversation.
Is Shoppable available to everyone?
Shoppable is currently available to ChatGPT users in the United States. Availability and access may depend on your ChatGPT plan and other account settings.
What if I just want to browse without buying anything?
That's completely fine. You can use Shoppable to explore products, compare options, and narrow down what you want without purchasing anything. It's especially useful when you have a specific need, occasion, budget, or product in mind and want help finding the right options.