Commerce, Everywhere.
What We Do
Shoppable® is the infrastructure layer powering commerce outside the traditional ecommerce website — in content, in social, in ads, CTV, and in AI. We built the technology that makes it possible for any brand to sell from any surface, and any consumer to buy from wherever they discover.
We are the second e-commerce platform every retailer needs, and the only platform a non-retailer needs (platforms, non-DTC brands, and publishers).
With a single integration, Shoppable's platform powers unified, multi-merchant shopping and checkout experiences across every offsite channel, without requiring brands to invest in a separate solution for each surface.
One integration. Every channel. Frictionless commerce, everywhere.
What We Do
Many of the world's largest brand manufacturers — companies like CPG giants with dozens of global brands — don't operate traditional ecommerce on every brand website. Shoppable® gives them a lightweight, fast path to direct-to-consumer commerce without the overhead of a full ecommerce build.
And for brands that are already selling on their own sites, Shoppable® extends commerce to every surface where customers discover products — editorial content, social media, connected TV, newsletters, and AI environments — with a single integration instead of a fragmented set of individual ones.
One platform. One Integration. Every surface. No custom work to take advantage of the next "big platform."
What We Believe
The future of retail isn't a better homepage. It's a smarter handoff — from attention to action, wherever that moment happens.
We believe:
- Discovery is no longer owned by the destination. It's distributed.
- Every piece of content, every publisher, every AI interface is a potential point of purchase.
- The brands that win won't just optimize their owned channels — they'll own the moment of purchase everywhere else.
That's what we've been building since day one.
The Agentic Commerce Frontier
AI is changing how people shop.
Consumers are already using AI assistants to research products, compare options, and make decisions. The next step is agentic commerce: AI that doesn't just assist shoppers, it acts on their behalf. It adds to the cart. It checks out. It completes the transaction without a human ever touching a keyboard.
Shoppable® is built for this moment.
Our patent-protected universal checkout infrastructure was designed from the ground up to enable compliant, authenticated, multi-merchant transactions across any environment, including agentic ones. We are the only commerce infrastructure company with the IP, the integrations, and the architecture to power agentic checkout at scale.
Whether a consumer is shopping through a Claude prompt, a voice interface, a publisher article, or an autonomous AI agent, Shoppable® is the commerce layer that makes the transaction possible.
Our Patents
Shoppable® holds a portfolio of U.S. patents covering the core innovations behind universal, multi-merchant commerce infrastructure — the technology that enables a single checkout experience to span multiple retailers, publishers, and now AI environments.
As distributed and agentic commerce become the industry standard, our patent portfolio represents one of the most strategically significant IP positions in distributed e-commerce.
Our Track Record
Since 2011, Shoppable® has been the infrastructure partner for some of the world's largest brands and media companies — including dozens of Fortune 500 and Fortune 100 companies.
We've powered off-site commerce across social media, publisher content, email, connected TV, and emerging AI channels. Our platform has processed millions of transactions across thousands of merchant catalogs without the consumer ever leaving the content they were already in.
Awards & Recognition
- 2014 Webby Award Honoree — Online Shopping
- 2016 Webby Honoree — Technical Achievement
- Entrepreneur Magazine "100 Brilliant Companies"
- 2013 L'Oréal Women in Digital Award
Our Founder
Heather Udo founded Shoppable® after recognizing a fundamental gap in how commerce worked: purchase intent lived everywhere, but the ability to act on it was siloed to a brand's own website.
She invented the core technology behind universal checkout — holding four U.S. patents — and has spent over 15 years building Shoppable® into the commerce infrastructure trusted by the world's largest retailers and media companies.
Work With Us
If you're a retailer, brand, publisher, or AI platform looking to unlock commerce beyond your owned properties, we'd like to talk.
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