Commerce Everywhere

What We Do

Shoppable is e-commerce infrastructure that helps brands, retailers, creators, and publishers power innovative commerce experiences - anywhere. We combine Shoppable's product catalog of top-tier brands and retailers with a suite of turn-key commerce technology to allow our customers to host an e-commerce checkout on their website, mobile app, videos, CTV, and ads.

These solutions enable companies to track return on ad spend (ROAS), access an order data dashboard with analytics and order reports, as well as the collection of first-party data-- all without having to hold inventory, create channel conflict, or set up an expensive DTC business.

Shoppable's Universal Checkout can power purchases from a single retailer or multiple retailers in a single, streamlined checkout.

Shoppable has partnered with Fortune 500 retailers and direct-to-consumer brands for 13+ years to create its extensive product catalog and Universal Checkout technology. Customers of Shoppable choose which products they want to promote and sell on their experience based on what makes sense for their users.

Customers love Shoppable because it provides them with a new revenue stream, access to first-party data, and a better user experience.
Merchants love Shoppable because it is proven to drive incremental revenue and new customers to them. It also provides them a single checkout API partner to integrate the checkout on their behalf to new innovative partnerships without requiring the merchant to invest any new engineering or business development resources.
Shoppers love Shoppable because they can easily buy what they want, wherever they want it in a frictionless shopping experience.

Heather Udo

Founder & CEO

At Shoppable®, Heather won the 2013 Women in Digital Award from L’Oreal, and she was named one of the ten “Most Powerful Millennials in Manhattan” by Gotham Magazine, and one of the eleven “Tech Gurus Changing the Luxury Game” by Refinery29. Shoppable® has been a 2014 Webby Award Honoree for “Online Shopping,” a 2016 Webby Honoree for “Technical Achievement,” and cited as one of the “100 Brilliant Companies” by Entrepreneur Magazine.

Prior to founding Shoppable®, Heather was on the founding team at Affinity Labs, a digital media company that became the largest collection of online professional communities. While at Affinity Labs, Heather played a critical role in their sales efforts and led the company display advertising and lead generation sales and business development from the ground up to profitability. In January 2008, Affinity Labs was acquired by Monster Worldwide (NYSE: MWW).

Heather has also spent over six years working in retail for women’s clothing retailers such as Ralph Lauren, Express (Limited Inc.), and Abercrombie & Fitch. She launched her first “venture” at age eleven, an arbitrage business on eBay. Heather received her undergraduate degree in Business Administration the University of San Francisco and the London School of Economics.

Heather Marie Udo has been a live TV guest on Fox Business’ Risk & Reward program and spoken at many technology and retail conferences including Decoded Fashion New York, Decoded Fashion Milan, L2 Business Intelligence, FashInvest New York, and Wharton Business Radio. She has also spoken at private events on innovation for Citibank, Thompson Reuters, WPP, and Harvard College.

Ted Nadeau

Chief Operating Officer

Ted has extensive experience managing operations to efficiently drive continuous revenue and brand growth for start-ups, big brands and non-profits in digital media and technology. He focuses on business operations and intelligence to uncover opportunities that nurture brands, grow audience and revenue, and connect consumers to digital content, tech products and services that fuel their lives.

For 10+ years, he ran big teams at large media brands including Hearst Magazines (ELLE Group Digital Director) and Condé Nast (SVP/GM Digital) that were known for product innovation and growing audience and revenue amidst industry headwinds. He later built the foundational infrastructure for growing companies including Style Coalition (President/COO), a lifestyle social influencer marketing platform. Most recently, as EVP/COO for America Media, a not-for-profit multi-platform news and content company, he created the infrastructure and staffing to operationalize revenue generation, fundraising, P&L management and new product development.

A strong tech and product development background underpins all his work, spending 10+ years running product development, strategy and business operations for tech innovators including mobile pioneer Vindigo, a FortuneCity/Warner Bros. joint venture of international, localized web sites, and PSINet, the first commercial Internet service provider.

Jillian Arnold

Vice President, Customer Success

Jillian has over 15 years of experience in Digital Media, Publishing, and Advertising Technology filling leadership roles in Account Management and Sales. Jillian has a passion for building high-performing teams that provide unique value and client solutions that lead to long-lasting business. Jillian is known for cultivating strong client relationships and creating positive client experiences that increase retention, revenue, and satisfaction. Jillian has consistently delivered exceptional service, growth, and strategic account engagement to brand, agency, and publisher clients across SaaS and Media product offerings.

Noopur Shukla

Advisory Board Member

Noopur Shukla is an integrated marketing executive with over a decade of experience across 11+ industries. She is known for taking on bold brand strategies, and marrying them with data informed solutions that scale. Her award winning approach has helped create enduring success for power brands like Unilever, Bank of America, Danone, LVMH, the Nelson Mandela Foundation, and Pfizer. Within those roles her added passion for innovation and go to market strategy led to 25+ successful product/service launches globally. Presently Noopur acts as Global Client Leader for one the largest and foremost international marketing organizations, Publicis Groupe. There she builds bespoke marketing teams to service top clients, currently leading a collective of 200+ experts, spanning 7+ advertising, strategy, and innovation disciplines in service of national telecom leader T-Mobile.

Prior to focusing her career in on integrated marketing, Noopur was a writer for MTV and independent consultant for companies like Berkshire Hathaway, Starbucks, and the InterContinental Hotel Group. Noopur is an accredited angel investor and sits on the board of and/or serves as advisor for several startups. Holding her values as fiercely as her love for business, Noopur is a human rights advocate. She is a part of many charitable organizations that focus on marginalized communities, and sits on the board of the counter human trafficking non-profit The Freedom Lab. In her spare time she enjoys learning about new cultures through travel, fine whiskey, bad reality TV, and writing comedy. She earned a triple major in Marketing, Management, and Business Law from Emory University and an MBA from MIT.

Bradford Shellhammer

Advisory Board Member

Bradford Shellhammer is founder and former Chief Design Officer and Chief Creative Officer of Fab.com. He's a skilled creative director, curating, writing, making art, designing, and art directing with equal impressive results. He's an energetic leader and entrepreneur. Bradford is passionate about design, fashion, and art and has chosen a career and life celebrating beauty and creativity. Fab was born from his vision of the world, designers, and retail.

Shellhammer has been named one of the ‘100 Most Creative People in Business’ by Fast Company and coined the ‘King of Quirk’ by Forbes Magazine and the ‘Eames of E-Commerce’ by USA Today. He's a graduate of Goucher College and Parsons The New School For Design. At Fab, Bradford oversaw all creative for the company, running an international team of hundreds of people working in buying, sourcing, editorial, brand, photography, graphic design, product design, merchandising, and all other creative teams. He also founded Queerty and was a founding team member of Design Within Reach's Design Notes blog. He's opened retail concepts for Fab, Blu Dot, and Design Within Reach.

Bradford grew up in Baltimore and has a weakness for Scandinavian electro-pop, Danish design, modern art, and all things Eames. His byline has appeared in Full Frontal Fashion, Dwell, Huffington Post, and the Sundance Channel, and his homes have been featured in Architectural Digest, Dwell, Hypebeast, Lonny, New York Magazine, The New York Times, The South China Morning Post, Time Out New York, and The Times of London. He's been profiled in diverse publications including Fast Company, Entrepreneur, Wallpaper*, The Wall Street Journal, The New York Times, The Los Angeles Times, Wired, etc.

Bradford is a Webby, Crunchie, Wowie, and Bloggie award winner. He lives in New York City and spends much time traveling the world meeting designers and artists and makers.

Dee Salomon

Advisory Board Member

Dee Salomon is Senior Partner at the consulting firm MediaLink where her experience in brand marketing, digital media sales and business development has been put to use by Fortune 100's, global media companies and technology start-ups.

Prior to MediaLink Dee spent six years at Condé Nast’s digital group as SVP, Sales and Marketing where she ran the digital media sales group, responsible for the revenue of 26 websites including Style.com, Epicurious.com, NewYorker.com, Glamour.com, and VanityFair.com.

Prior to Condé Nast, Salomon held high-level marketing positions across the fashion/retail industry including SVP of Creative Services and Advertising at Donna Karan International. She also contributed to the successful relaunch of Anne Klein as SVP of Marketing and Corporate Communications, resulting in the sale of the company to Jones New York. Salomon began her career in investment banking, working for both Hambrecht and Quist in San Francisco and Ladenburg Thalmann in New York.

Alexandra Wilkis Wilson

Advisory Board Member

Alexandra is an innovator and a disruptor. She has established herself as a pioneer, leader and dealmaker in e-commerce, retail, sales, marketing and business development. She has a track record building and operating early stage, fast-growing consumer businesses and creating powerful brands. She is currently SVP of Consumer Strategy and Innovation for pharmaceutical company Allergan.

With over 15 years of international experience in luxury goods, retail, and finance, Alexandra Wilkis Wilson is on the forefront of revolutionizing and innovating the landscape of luxury e-commerce. As co-founder of Gilt, Alexandra took the company from a start-up to a more mature global enterprise. She has assumed multiple roles, initially as Chief Merchandising Officer. Alexandra was Head of National Sales for Gilt City. She is currently Head of Strategic Alliances at Gilt, where she leads a team that develops and executes strategic brand partnerships and complex B2B programs.

Prior to founding Gilt, Alexandra worked in the luxury goods industry. She oversaw retail operations at Bulgari, managing fifteen North American stores. Before Bulgari, she managed leather goods sales planning and supply chain for Louis Vuitton North America. Alexandra began her career working for three years in investment banking at Merrill Lynch, covering telecom, media, and technology companies throughout the United States, Europe and Latin America. Alexandra's first job in the retail industry was at Financo, an investment bank dedicated to retail, where she worked as a consultant under Marvin Traub, former Chairman and CEO of Bloomingdales.

Alexandra holds a B.A. from Harvard College, from which she graduated magna cum laude, and an M.B.A. from Harvard Business School.

Jason E. Klein

Advisory Board Member

Jason E. Klein is an experienced media CEO and builder of digital and traditional businesses who has led two successful turnarounds. He is founder and CEO of On Grid Ventures, an advisory and investment firm in digital media, marketing, and information; a member of New York Angels and Harvard Business School Alumni Angels; and a mentor at several NYC-area incubators. He was most recently President and CEO of NNN, the leading national network for local media. NNN is a limited partnership with Tribune, Gannett, Hearst, Advance, McClatchy, MediaNews, New York Times and the Washington Post. Mr. Klein led its expansion from a focus on daily print newspapers to a full line provider of scalable, integrated marketing solutions encompassing web, mobile, and tablet formats.

He was CEO of Times Mirror Magazines where he helped turn around publication losses to be the most profitable magazines in the company. Mr. Klein is a founder of MDconsult.com and Healthy Living Media. He is a former management consultant with McKinsey where he developed growth and turnaround strategies for media and consumer goods companies with television networks, consumer packaged goods companies, magazine publishers, and department stores as his clients.

Mr. Klein holds an MBA from Harvard Business School and an AB from Dartmouth College, where he graduated Phi Beta Kappa and Magna Cum Laude in computer science. He serves on the board of the American Advertising Federation, and is a past board member of the Magazine Publishers of America. Mr. Klein was recognized by Media Magazine as one of “100 People to Know” in the media industry.

Robin Lewis

Advisory Board Member

Robin Lewis has over forty years of strategic operating and consulting experience in the retail and related consumer products industries. He has held executive positions at DuPont, VF Corporation, Women’s Wear Daily (WWD), and Goldman Sachs, among others, and has consulted for dozens of retail, consumer products and other companies. In addition to his role as CEO and Editorial Director of The Robin Report, he is a professor at the Graduate School of Professional Studies at The Fashion Institute of Technology.

Thomas Varghese

Advisory Board Member

Thomas Varghese is an entrepreneur with a unique combination of business and technical skills. Thomas serves on several corporate boards including San Francisco Classical Voice and is very active as a mentor and angel investor, sharing his proven ability to set strategies and business models in rapidly emerging markets and create global companies that are thought leaders and visionary. He has successfully grown companies from zero to profitability by recruiting key talents and providing vision and strategic direction. Most recently he was a Vice President at Oracle Corporation driving business, technology and product strategy.

About us

Commerce Everywhere

What We Do

Heather Udo

Founder & CEO

Ted Nadeau

Chief Operating Officer

Jillian Arnold

Vice President, Customer Success

Noopur Shukla

Advisory Board Member

Bradford Shellhammer

Advisory Board Member

Dee Salomon

Advisory Board Member

Alexandra Wilkis Wilson

Advisory Board Member

Jason E. Klein

Advisory Board Member

Robin Lewis

Advisory Board Member

Thomas Varghese

Advisory Board Member

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