Agentic Commerce

Your products, inside every AI assistant your customers are already using.

For enterprise brands and retailers who want AI assistants to become a net-new revenue channel in weeks, not quarters.

Shoppable's agentic commerce integration connects your product catalog to AI assistants like Claude and ChatGPT, so shoppers can discover, evaluate, and purchase. No new storefront. No custom build. Powered by Shoppable's headless Universal Checkout and 500 million+ product catalog.

One integration. Every platform. Shoppable handles the catalog connections, checkout infrastructure, PCI compliance, and order integrations. It's a turnkey way to market your products.

 

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Key Benefits

Benefit Icon Multi merchant
Headless Universal Checkout
Benefit Icon Express
Simplicity and Speed to Market
Benefit Icon Customers
Own Your First-Party Data
Benefit Icon Chart
One Simple Integration
Benefit Icon DTC
Network of Publishers & Retailers

How it Works

  • AI assistant calls Shoppable via MCP to discover products.

  • Shoppers evaluate options and receive a Shoppable checkout link in chat.

  • Shoppable routes the order and supports post‑purchase services to retailer.

 

 

Make Every Moment Shoppable®

Shoppable® MCP Server

This integration is built on the Model Context Protocol (MCP), the emerging open standard for connecting AI assistants to external tools and services. MCP is maintained by Anthropic and is being rapidly adopted across the industry. A single Shoppable MCP integration works across Claude, ChatGPT, and any AI platform that adopts the protocol. Shoppable is among the first commerce infrastructure companies to build on this standard and the only company with four patents on offsite checkout offering protection to its partners and customers.

 

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Shoppable_Agentic Commerce_Universal-Commerce

Features


  • Conversational product discovery. Natural language search across your full catalog, including complex, intent-rich queries like "waterproof jackets under $150" or "gifts for a 10-year-old who likes science."

  • Flexible merchant scoping. Results can be configured to surface only your brand, a curated set of merchants, or the full Shoppable network, depending on your use case.

  • In-conversation checkout. A direct checkout URL is generated inside the conversation and routes through Shoppable's patented infrastructure to the retailer's order management system.


  • Conversational order lookup. Customers can check order status directly in the chat, without opening a separate support channel.
shoppable - agentic commerce -p2p

The path to purchase is changing quickly.

Are you ready?

 

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Become a Verified Merchant

Resources

Expert resources, insights, and trends to inform a smarter approach to ecommerce.

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Got questions? We've got answers!

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What is Distributed Commerce?

Distributed commerce is the ability for consumers to discover and purchase products anywhere on the internet — without ever leaving the page, app, platform, or content experience where they first encountered the product....

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Universal Checkout: 101

What is a Universal Checkout? Universal checkout lets shoppers buy any product from any retailer in a single cart — without leaving the page they're on. Shoppable® invented and patented this technology in 2011. More than a decade later, it's become the infrastructure the agentic commerce era is being built on....

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What patents do you hold, and why is that important?

Shoppable® is an innovative e-commerce company that currently holds four patents for Universal Checkout technology (also known as Multiple-Retailer Checkout technology).  Shoppable's technology is protected by U.S. Patents...

Learn more