Shoppable Brings Agentic Commerce for Brands Through Its Plugin in ChatGPT, Reaching 900 Million Users

Today, Shoppable's checkout technology, which has four U.S. patents and fifteen years in the making, is now available through the Shoppable plugin in ChatGPT for its 900 million weekly active users.

Today, Shoppable officially announced the launch. Read the full press release →

For fifteen years, we've told brands the same thing: the cart should come to the shopper, not the other way around. Today, that idea moved into the biggest room in tech.

Shoppable's plugin is now available in ChatGPT. Right now, a shopper can ask for gift ideas, get real product recommendations pulled from hundreds of retailers, and be redirected to Shoppable’s website for checkout, all with one click from the conversation. No five separate carts. No re-entering a shipping address for every retailer in the order.

This isn't a demo. It's live, in front of ChatGPT's users in the United States today.

This Isn't Another AI Shopping Gimmick

Most "AI shopping" announcements are a button bolted onto a chatbot. That's a demo, not commerce.

Real commerce means catching fraud before a package ships. It means keeping inventory and pricing accurate across hundreds of retailers who all update their systems on their own schedule. It means every retailer in that cart still gets paid correctly, on their own terms, without the shopper ever seeing the seams. It means normalizing data from millions of products and thousands of brands.

We didn't skip any of it. We spent fifteen years building it.

Core Benefits for Shoppers

• One-Click Multi-Retailer Checkout: Consumers no longer have to manage separate carts across different retail websites or deal with fragmented, single-item boxes. Shoppable's Universal Checkout combines orders from entirely different retailers into one cart.
• Perfect for Curated Looks: This capability is purpose-built for lifestyle curation. Whether decorating your front doorstep, looking for ideas of what to wear to a wedding, or assembling a multi-brand beauty routine, users can explore the entire AI-recommended collection and then be redirected to Shoppable’s website to purchase it with one frictionless checkout.
• Intelligence Meets Retail Scale: The app pairs ChatGPT's background reasoning and intelligence with brand name merchant inventory. Users can ask highly specific questions ("Find me glittery gifts for a 6 year old under $50"), and receive precise, purchase-ready product recommendations.

What Makes This the First of Its Kind

Shoppable holds four U.S. patents on multi-retailer universal checkout. That's not a marketing phrase, it's the actual, legally protected mechanism that lets a cart hold products from five different brands and still check out once. Our catalog spans more than 500 million products. As of today, all of it is one conversation away inside Shoppable’s plugin in ChatGPT.

"Every big shift in shopping came from removing a step: the store to the catalog, the catalog to the website, the website to the app," Udo said. "This is the same shift. Around 2010, having an ecommerce site went from a nice-to-have to table stakes. We think agentic commerce hits that same point faster, and we built the plumbing so any merchant can be ready for it on day one."

What This Means for the Future of Shopping

Think about the last platform shift for retail that actually mattered: mobile. In 2018, mobile was 43% of ecommerce. Today it's 60%, a $2.4 trillion market. The brands that waited spent years catching up to the ones that didn't.

McKinsey thinks agentic commerce follows the same curve, but faster: up to $1 trillion in U.S. retail revenue by 2030, and as much as $5 trillion globally. That's not a forecast about some hypothetical future. The infrastructure exists right now. The audience is already there.

The only real question left is who shows up first.

Get Your Products in Front of Millions of Weekly Shoppers

If your catalog isn't discoverable and purchasable inside Shoppable’s plugin in ChatGPT yet, you're already behind the brands that are. Getting connected to the Shoppable plugin in ChatGPT doesn't require building anything, fraud prevention and inventory infrastructure are already handled on our end. It means one conversation with our team.

The plugin is available today to ChatGPT users in the United States.

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The plugin is available today to ChatGPT users in the United States. Add the Shoppable plugin in ChatGPT→