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Something has been quietly changing in how people shop. They are opening AI assistants and asking them to find products. They are describing what they need in plain language, getting recommendations, and expecting to buy right there in the conversation.
The discovery part works. The buying part, until today, has not.
That is the gap Shoppable just closed.
WHAT WE LAUNCHED
Today, Shoppable launched the first universal checkout MCP server. It connects any brand or retailer's product catalog directly inside AI assistants, so customers can search, discover, and complete a purchase from the conversation. This brings Shoppable's expert universal commerce platform to agentic surfaces.
MCP stands for Model Context Protocol. It is the open standard maintained by Anthropic for connecting AI assistants to external services, and it is being adopted rapidly across the industry. Because Shoppable is built on this standard, one integration connects a brand's catalog to Claude, ChatGPT, and any other AI platform adopting the protocol. Brands connect once. They are live everywhere.
WHAT IT DOES
Once a brand or retailer connects to the Shoppable MCP server, its customers can do all of the following from any compatible AI assistant:
Search by natural language: complex queries like "oil-free face lotion under $50" or "gifts for a 7-year-old who likes unicorns and rainbows" work exactly as a customer would expect.
Get scoped results: results can be configured to surface one brand, a curated set of merchants, or the full Shoppable network.
Check out in one click: a direct checkout URL generates from the chat, routing through Shoppable's existing checkout infrastructure. One click, across one or multiple retailers, no new accounts, no redirects.
Check order status: customers can look up their order from the chat without switching apps or tabs.
THE SIGNAL IS ALREADY THERE
We have been watching LLM referral traffic closely for a while now. What we are seeing in our own platform data is hard to ignore.
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2x engagement vs. organic search — Shoppable platform data
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3-5x conversion rate vs. organic search — Shoppable platform data
Visitors arriving from AI assistants are not browsing casually. They arrive with intent. They know what they want. They are ready to buy.
WHY SHOPPABLE IS BUILT FOR THIS
Shoppable has spent over a decade building the infrastructure that lets brands sell everywhere their customers are, not just on their own site. We are the distributed commerce layer. The everywhere else connector.
That foundation is what makes this launch different from anyone else who could spin up an MCP wrapper.
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500 million products already integrated. The catalog is there on day one. No ramp, no waiting.
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True universal checkout. A shopper can buy from one brand or across multiple retailers in a single transaction. One click. No new accounts. No jumping between sites. That is our patented technology, now inside every AI assistant.
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Platform agnostic. Shoppable works regardless of what ecommerce platform a brand is on. Shopify merchants, BigCommerce merchants, custom builds. It does not matter.
"Agentic commerce is not a future state. It is happening right now. Every week, more consumers ask AI assistants to find products, compare options, and complete purchases. Brands that are not transactable inside those moments are already losing ground. The Shoppable® MCP server changes that, immediately."
- Heather Udo, CEO & Founder, Shoppable®
READY TO CONNECT YOUR CATALOG?
The Shoppable MCP server is available now. If you want your brand to be transactable inside every AI assistant today, we are ready to get you connected.
DO YOU WANT ACCESS TO SHOPPABLE'S MCP SERVER?
Reach out to partners @shoppable.com or sign up here.
