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What is Shoppable®?
When looking for a definition, know that Shoppable® is not just an adjective, but refers to a suite of products that enable e-commerce at all your digital media touchpoints.
Shoppable® developed and patented an integrated Universal Checkout solution where your consumers can purchase one, or more products, from multiple retailers in a single e-commerce shopping cart. This happens within your website, or online channel, on a landing page that is custom to your branding.
Shoppable's checkout can be embedded in existing websites (or power an online pop-up store experience) to allow your users to shop without being linked off to third-party retailers. Shoppable® brings the checkout to consumers at their point of discovery, reducing the friction involved in online shopping.
Shoppable® makes e-commerce easier, faster, and more enjoyable for your customers.
What is Shoppable® Content?
Any digital content such as a social media post, image, video, or ad, as well as any email, website page, hub, marketplace, etc. can be made Shoppable®. It can also be referred to as social commerce, media commerce, or digital commerce.
True Shoppable® content works by allowing your consumers to make an online purchase, with the least number of clicks, streamlining the customer journey, increasing your conversion rate (2x greater than average), reducing cart abandonment, and boosting sales revenue.
What Platforms can be Made Shoppable®?
The answer is all platforms. These would include content management systems, blog publishing platforms, and e-commerce store builders. The Shoppable® Commerce Suite can also be integrated into your mobile apps and voice-controlled virtual assistants!
What is Universal Checkout?
Invented by Shoppable® in 2011, Universal Checkout provides a seamless multi-retailer shopping cart experience. Universal Checkout can also help reduce supply chain issues, which also benefits your shoppers.
Shoppable’s technology has greatly reduced the steps involved for your customers. The average online checkout can take between 12 to 16 clicks. Each additional click increases the potential for cart abandonment and the loss of your sale. With Shoppable®, customer clicks are greatly reduced. There is no more bouncing from site to site in order to purchase more than one product.
A consumer using Universal Checkout can purchase your products from a choice of multiple merchants (example: Best Buy, Ulta, or Walmart) without a link-off to a retail site, at their point of inspiration, in a shopping cart/landing page that is customized to your brand.
What Type of Data is Provided?
Shoppable® provides more consumer data than any other partner. You are provided with user-consented first-party order data, shopper behavior analytics, top product performance, top traffic sources, and many more real-time insights.
All of this information is provided in a web-based dashboard and, also, via a secure API. This is meant to facilitate incorporating it into your own business intelligence platforms, for further analysis.
Additionally, this data can be utilized to optimize your brand’s marketing strategy and implement a personalized shopping experience (without needing those soon-to-be deprecated 3rd party cookies and tracking pixels).
Who are Shoppable® Customers?
Shoppable® has customers across all levels of industry. We work with businesses that range from some of the largest CPG brands in the world to publishers, influencers, content creators, celebrities, nonprofits, marketplaces, and fast-growing startups.
What is PCI Compliance?
PCI Compliance (Payment Card Industry Data Security Standard, or PCI DSS) is the set of security requirements that any company must meet before it can accept and process consumer credit card information. Achieving compliance on your own requires a rigorous 6–12 month application process, ongoing security infrastructure, and annual audits.
Shoppable® handles all of it for you.
Because every transaction flows through Shoppable's patented universal checkout infrastructure — not your brand's servers — your brand inherits our PCI Compliance without having to build or maintain it yourself. There's no lengthy certification process on your end, no security infrastructure to manage, and no annual audit burden to carry.
Shoppable® is independently audited by a third-party PCI Compliance firm every year, so you can be confident that every transaction processed through our platform meets the highest standards for payment security.
What this means for your brand: One less operational burden, zero compliance risk on checkout, and a faster path to live commerce — on your website, in your ads, or inside an AI assistant.
What is Involved in a Free Trial?
Your credit card is not required to start a free trial. Shoppable’s trial is completely self-serve, so you don’t even need to speak with a sales representative.
Just click the “START FREE TRIAL” button on our "Products” page or in the header of our website. Then create your account and you’re ready to go.
You’ll be able to review the functionality of Shoppable’s Commerce Suite products. Trial accounts, however, are limited to select merchants and do not provide access to our entire catalog. If you need more retailers to be included, please contact us. Trial accounts are also not permitted to launch in production for compliance reasons.
Want to learn more? Be sure to sign up for our newsletter to discover our newest features, updates, hints and tips, and business partnerships. You may also schedule an intro call with a Shoppable® product expert, to ask any questions that you may have and to view a live demo.